Thursday, January 27, 2011


So I am currently watching a documentary on a font. That may sound really lame but I think it's actually really interesting. Most people I know rarely think about what font they are using except when their teacher tells them they need to use Times New Roman. However there are whole jobs dedicated just to type and how to use it and a lot of people use Helvetica. If you learn what it looks like you'll start to see it in a bunch of ads around town. It's actually surprising how common it is. In fact your computer is probably in Helvetica or a slightly modified version of Helvetica, assuming you are using a Mac or PC. Annnd that's a pretty safe assumption. Anyway, that's all I have to say. Stay tuned for more!

: Nate Holland :

1 comment:

  1. Arial, that cursed inferior rippoff of of the Helvetica font family....

    I recommend the elements of typographic style for further reading: